I viewed their color choices as being borderline offensive. The Breeze Airways livery was designed to be different as well, but what’s my problem with Southwest? The thing that always bugged me about the Southwest livery (no matter which one) was the fact that it seemed like they were going far out of their way to be different and not like everybody else. Just don’t tell my younger self that I finally admitted to it… The Southwest Arlines livery strategy
In my opinion, Southwest Airlines has one of the best brand languages in the airline industry. But now, perhaps because of blurred vision and reduced cognition due to growing older, I’m actually starting to come around. I’m not exactly sure what it was that altered my perception of Southwest Airlines and it’s bold livery history. It’s true: I found the colors and patterns to be overly simplistic and cheap looking in my younger years. If you would’ve asked me 10 years ago what I thought about the Southwest Airlines livery, I wouldn’t have said good things.
